The Use of Social Media as a Communication Tool in the Healthcare Industry.

Facebook, YouTube, Twitter, and other social media tools have become effective ways to advertise services. It is cheaper than a billboard, or time on a radio or TV station. Consumers also now have the opportunity to research and compare treatments. Patients can leave reviews about their experiences with a healthcare provider. Consumers research diseases and treatments. It gives patients better decision-making power. It has even led to more patient-centered treatments.

Face it. Congress is not going to review the Department of Health for us. They are just not going to do it, and the turnover rate of social workers is ridiculous. Using social media to publicly comment and review services and policies could have a positive effect on services received. As consumers, we don’t have a problem leaving a review of service at restaurants and other businesses. Why not leave a review of our experiences with the Department of Health? It is after all our health that is at stake.

Developing trust with the public is important. This can be accomplished by collaborating with other reputable organizations, and by offering science-based information. There are risks to using social media. Consumers can leave bad reviews on social media sites after having a negative experience. Another negative experience that seems to be common is that a hospital or government organization loses our private medical information in security breaches. We are increasingly being told that we should change our passwords. There is also controversy and misunderstanding when it comes to HIPPA. HIPPA protects the patient, not anyone else.

Minding Hearts is building advocacy and peer support groups in each state.  The groups are created to raise awareness, educate, and advocate for those that might not otherwise be heard. We are here for encouragement, education, and support. We are here to support families and develop resources that maintain family integrity. We look forward to your support. If you would rather become active by donating, then visit the donation page.